Designer Profile | Introducing Jewelry Retailer Muwae

Designer Profile: MUWAE

Muwae (pronounced /mua/ as in kissing) is a fast growing start-up e-commerce jewelry retailer on a mission to become the ultimate jewelry provider for fashionistas everywhere.

Headquartered in Somerville, New Jersey—Muwae offers high quality products at prices that won’t break the bank. To mark its debut to the world, the company recently unveiled its first introductory video via YouTube.

Who is your customer?
“Our customers tend to be women between the ages of 18-40 that are active social media users and desire high quality, fast-fashion products,” stated Charlie Wan, Muwae co-founder. “The truth is, though, no matter what your age is or who you are, we offer something for everyone.”

What kind of jewelry do you sell?
From flashy rings to stunning necklaces, Muwae offers hundreds of trendy items to choose from with new pieces added weekly. “Variety is key to us along with guilt-free pricing and premium customer service,” stated Wan. “We are constantly adding new styles to Muwae, so there’s something for everyone. Presently, our ‘Touch of Romance’ collection has been very popular.”

What makes you different?
Muwae sets itself apart from other competitors in a variety of ways. Each time the company unveils a new collection, unsponsored product reviewers are the first ones to try the jewelry, offering consumers 100% honest feedback. Muwae is also proud to offer its ‘Love Distributor Program.’ It allows reviewers and customers to share videos and photos capturing the moments they first wear Muwae jewelry. “This helps new customers get the best knowledge of our product,” explained Wan. “It also helps to cut down on people saying, ‘it looks so good on the model, but terrible on me!” Here, everyone is the model. And we only ask for 100% honest feedback.”

Why become an affiliate?
Participants in the ‘Love Distributor Program’ will also have the luxury of receiving a nice surprise in the mail with their product. (Ex: discount, gift card, giveaway, etc.) “We’ve already gotten tons of feedback on how the videos have helped customers pick out an item,” explained Wan. “We welcome everyone to share their opinions and stories by being a Love Distributor.”

Whether it’s a Valentine’s gift or engagement ring, jewelry is often a symbol of love. Hence, is why Muwae’s motto is “always believe love is about to happen.”

Subscribe Muwae and like Facebook, Twitter, Instagram and Pinterest will also have the luxury of receiving a nice surprise with their product. (Eg: big sales under $10, discount, gift card, giveaway, etc.)


If there is one thing that binds the universe together it would have to be LOVE. Ethereal yet concrete, love can never be held, can never be bought, can never be contained. Still for something so insubstantial love has such great power. It can raise cities, it can lift spirits and it can save lives. Love brings us together and binds us as one; husband, wife, son, daughter, mother, father, friend; all of these words, mean nothing without love. Yet they all exist.

There is the truth of love, it exists. It is around us every day. You can hear it in a baby’s laughter and see it in the eyes of an elderly couple who still hold hands as they walk. It is there in a lovers touch and in a mothers’ tears. It is there for everyone and it is there for you.

That is the message of Muwae "always believe love is about to happen" for you. We take the love that only a craftsman following 5000 years of tradition can feel for his art form, combine it with the latest designs created by loving artist dedicated to joining their cultural heritage with modern lifestyles and introduce it to a world that is in need of all the love it can get.

Across all social boundaries, jewelry is the traditional gift given to show love. With Muwae jewelry each piece is as unique as the love that it comes from; the love of the artist, the craftsman, the giver and the love inspired by the Muwae gift itself.

We have assembled a first rate marketing team and combined it with the latest in Internet marketing techniques in order to create a totally new fashion trend with our Muwae cultural jewelry. Ours is a highly unique brand designed to not only to sell, but to spread our message far and wide. If you "always believe love is about to happen" it will and it can’t be stopped.
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