Make-A-Wish launches Give Wishes WingsSM campaign encouraging the donation of airline miles to help wish kids travel for their wishes...
PHOENIX (March 31, 2015) – Trillions of airline miles go unused each year. Instead of letting
them expire or using them for magazine subscriptions, those miles can easily be donated to
change the lives of sick kids battling life-threatening illnesses. On Thursday, April 2, Make-A-
Wish® will launch a month-long, nationwide campaign – Give Wishes Wings – focusing on the
unique and critical need Make-A-Wish has for airline miles. The campaign will encourage the
millions of Americans who have unused airline miles to consider donating them to help grant the
nearly 75 percent of wishes that require travel.
The process to donate miles is as simple as visiting givewisheswings.org, choosing from a
number of airlines – including Alaska Airlines, American Airlines, Delta Air Lines®, JetBlue, and
United – and entering a few pieces of information. The number of miles an individual can donate
ranges from a few hundred miles* to millions. Donated miles never expire and are never used
for anything other than wish travel for wish kids and their families.
Most Americans have seen or heard of a wish come true – whether it’s a 5-year-old boy
rescuing a city as his favorite superhero, a young girl wishing to dance with a prince, or a
teenager relishing beachside moments in the Caribbean, miles away from the thought of
treatment and the pain of hospital visits. However, few people recognize the resources Make-A-
Wish requires to make wishes possible.
“Travel for wishes is our number one cost,” said David Williams, president and chief executive
officer for Make-A-Wish America. “Donating airline miles provides an alternative way for
supporters of Make-A-Wish to directly support our mission without ever opening their wallets.
It’s a non-monetary way to grant wishes and change the lives of sick kids fighting for their