|Creative Director Daniel Norzagaray|
Designer | Introducing Daniel Rainn | Women's Contemporary
Introducing Women's Contemporary Designer Daniel Rainn
Website link: www.danielrainn.com
Daniel Rainn’s collection focuses on a variety of tank tops, short and long-sleeve blouses, as well as tunic style silhouettes in luxurious fabrics with intricate designs. His mix of print and color present fashionable, ageless styles that are on-point with the current market, and perfect for embodying the “boho babe”, Southern California feel. The best part? Each piece retails for under $100! Based out of Los Angeles, the brand is comprised of detailed and constructive pieces that are soft, chic and feminine, yet effortlessly sexy and cool. The ready-to-wear designs can be found in department stores and high-end boutiques across the nation.
1. When and why did you get into fashion design?
I really found my love for design when I began sketching art & architecture in my early teens. Fashion came as an easy segue from that, as my interest turned more towards form and function in clothing.
2. Describe the “Daniel Rainn” woman-what does she look like?
The Daniel Rainn woman is both parts boho and carefree, as well as chic and femme. We cater to a wide demographic, ranging from 25-65. She is a mother, a daughter, and grandmother who can all go shopping together and find a top. Whether for work to casual, day to night, from brunch with girlfriends to the kids soccer practice…every piece can easily transition for any occasions.
3. Who or what has been your biggest inspiration for the collection? Why?
For the Spring 2016 Collection, inspiration came in the form of “City Meets Desert” I often go back and forth from my home in Silverlake to Palm Springs to relax, draw on inspiration from the desert and vintage shopping in PS. I also take in a lot of inspiration from the French, who embody the “Boho Chic” vibe and lifestyle, as well as designers such as Isabel Marant, Sonia Rykiel, and JPG.
4. Is there anything specific you do to help you get into the “creative zone” to design?
I find I go to music, travel and art/architecture to help me get into my ultimate “creative zone.”
5. Where and how is the collection produced?
The collection is designed in Los Angeles by me and my design team, and produced in China in our in-house owned factory.
6. What is your favorite piece from the latest Holiday/Pre-Spring collection? Why?
I really love the crochet detailed swing tops-they are fun, flirty and feminine, yet still maintain the bohemian style that we strive to implement in some way into each design.
7. Where do you see the collection in one year? Five years?
I already see the line blossoming into a full collection. We already are envisioning dressing every woman from head to toe in Daniel Rainn-blouses, pants, skirts, dresses and outerwear.
8. What celebrity would you love to see in Daniel Rainn?
I think Drew Barrymore would look just incredible in Daniel Rainn!
Daniel Rainn was founded by owner Mandy Wang and Creative Design Director Daniel Norzagaray. Raised in Los Angeles, Daniel’s eye to detail and construction evokes a line that is feminine, chic, sexy and cool. His aesthetic, both modern and timeless in its appeal, draws its influence from feminine boho chic lifestyles while successfully maintaining a fresh approach to fashion. He draws inspiration from the runway but also from the effervescent street fashion, and transforms these concepts into garments that are ready to wear and on trend with the current contemporary market. A graduate of the Fashion Institute of Design and Merchandising in Los Angeles, Daniel previously designed for fashion lines “Jigsaw,” “Cielo by Daniel Norzagaray,” and “Haley K.”