During recent online surfing, I was researching more about fashion apps (yes, that's something I do in my spare time, I'm a bit obsessed with digital fashion technology) when I came across a video for an mobile app called PickN'Tell. Saving the link I showed it to a couple of my business associates; then mentally filed the information for later user. Literally within a months time I randomly received an email from the publicist for Picn'Tell requesting an interview with the creators. Talk about good alignment! I obviously said yes and wondered if they somehow knew they had been on my radar.
This modern and uninterrupted shopping experience continues to connect with shoppers all the way home. Becoming a fully-featured mobile store, you can track all your purchases in a digital closet or a sharable wish list; organizing them by shopping date, brand, or item type. This mobile app also provides access to advice in real time from stylist, bloggers and the Pickn'Tell community.
Pickn'Tell can be downloaded for free at the Google Play Store of the iPhone App Store. There isn't an ipad app yet and we are hoping to hear more soon about the expected release date. We would love to hear your feedback regarding this app and if you have any questions for the founders we are happy to meet the request!
Q and A
DP: Why and how did you come up with the concept for Pickn'Tell?
DB / AL: Were out shopping when we came up with the concept... Mobile technology is growing so fast and we thought this would be a great solution for retailers, so we met with retailers to get more feedback from them, discovered their was a need, quit our jobs and began developing and finding a solution for retailers to tap into the mobile market. We felt retailers are in a major race to be noticed online and we wanted to provide a digital store front to them noticed and people buying their products and brands. We do more than just that also providing specific offerings, coupons, etc, that can be customized by our retailers and specific to our followers. We really wanted to create an engaging app that was a fun experience.
DP: Who is a Pickn'Tell app user? You work with Stylists?
DB / AL: Mainly women, 18-30 years old, who loves shopping and social media. Bloggers and stylists are listed and can get more involved with the app by contacting us. Defined by the system, followers can use the app to go to a stylist customized blog, where they can interact with the stylists. We are really developing it more and testing it out further. However its the closest thing to a virtual shopping friend.