theEvents: Rachel Zoe's "Major Must Haves" from Jockey @Jockey #JockeyZoeLA #Events #LAFW

Rachel Zoe's "Major Must Haves" from Jockey
Celebrating the launch at Sunset Tower Hotel, Los Angeles @Jockey #JockeyZoeLA
Written by Devon Poer
@devonpoer #events

Rachel Zoe knows how to pick out a great pair of panties! Really no joke, when you think of fashion do ever consider how important the undergarment is to the perfect dress? Its extremely important! Who likes a weird panty line or a tong that doesn't fit right. Actually, when you really stop to think about it a fashion stylist should be pretty knowable when it comes to undergarments, so why wouldn't the Queen of Style partner up with a multi-million dollar company like jockey to pick out her "Must Haves!"

Now, I'm not saying this because I'm a huge Rachel Zoe fan and I actually got to meet her and ask her to be in the magazine... She really makes great clothes and knows the important of fit. Styling is so much about the fit, which designers don't always experience first hand, unless they are very hands on with their clients, stylists have to pin and tuck during a photo shoot, we see multiple bodies and fit many beautiful people. Which everyone is different, their fit, style and comfort, completely unique so making clothes to fit just a small mold, doesn't really work.

Back to Rachel's Must Haves... when you know what women want, you can recommend the things we love and Rachel knows what we love... I'm absolutely obsessed with the black racer back tank, I've worn it more times then I wish to share. The panties are all very comfy and the nude body shaping dress is perfect for trendy shear dresses. I've already used it for a client who wore a shear beaded gown during LA Fashion Week.

Storied Underwear Brand and Fashion Icon and Stylist Premiered Innovative Line of Intimates and Shapewear.... Fashion Icon and Stylist, Rachel Zoe, Jockey Designers and Executives, as well as other celebs including Jaime King (Actress, "Heart of Dixie"), Mandy Moore (Actress, "Tangled") and Anna Kendrick ("Pitch Perfect"). 

More images here.... Photo Credit Sara Jaye Weiss (Startraks)

Jockey, a true original in the underwear category, and fashion stylist, Rachel Zoe, celebrated the launch of Rachel Zoe's Major Must Haves from Jockey with an exclusive VIP launch event/cocktail party on October 17th at Sunset Tower Hotel in Los Angeles, CA. 

DJ Michelle Pesce spun tunes throughout the evening while guests got a first hand look at Rachel's curated line of Jockey intimates and shapewear. The pieces, which marry Jockey;s trusted expertise in creating comfortable, stylist, solution-based appeal with Zoe's enviable style and sophistication, will hit major retailers and in mid-October. 

More reading....
Elle Story 
Jockey Blog

About Devon Poer. @devonpoer
Fashion Director, Agent and Producer. Fashion Stylist. Journalist. Editor in Chief of The Stylist Handbook. 


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