Celebrate International Day of the Girl with Persona's Bead Design Contest

(Toronto, ON) – First Jewelry Limited's new bead jewelry brand, PersonaGirl, is partnering with the Canadian Women's Foundation to find a new bead design that will be sold to benefit important girls' programs across Canada.  Launching October 11th, on the first International Day of the Girl, the contest invites young Canadians ages 12 – 18, to submit a design for a new Girls' Fund bead.  The winning Girls' Fund bead will be introduced into a 2013 PersonaGirl collection, featured in Canada's Vervegirl magazine and sold with a portion of the proceeds to benefit the Canadian Women's Foundation Girls' Fund. 

In Canada, the group at the highest risk of sexual assault is girls aged 13 to 15.  As girls approach their teen years, their self-confidence plummets and their rates of depression soar. The Canadian Women's Foundation is helping to empower girls by investing almost $9 million over the next four years in 28 ground breaking programs, operating in 56 communities across Canada.  These important programs will help girls to stay safe, improve their mental health, challenge stereotypes, and successfully navigate adolescence.

Entries to the PersonaGirl Bead Design contest will be reviewed by a panel of judges and narrowed down to five runners up.  The top 5 entrants will each receive a PersonaGirl bracelet valued at $200, and be entered into a public voting process to select the winning design. 

To enter, go to Facebook.com/personaworld, fill out the contest entry page and upload your design.  The contest is open October 11, 2012 – November 29, 2012.  Voting on the top five designs will begin in December.

About First Jewelry Limited:
First Jewelry Limited is a jewelry industry leader in product development, brand merchandising, marketing and distribution. Based in Toronto, Canada, First Jewelry Limited was founded in 2009 by Neil Travis who has developed a number of large jewelry manufacturing and marketing companies over the past 30 years.  First Jewelry Limited has a number of proprietary jewelry brands including My First Diamond and Persona® and works with a number of fashion and retail clients in the development of quality jewelry collections.

The Canadian Women's Foundation is Canada's foundation for women and girls that works to move women and girls out of violence, out of poverty, and into confidence.  Since 1991, we've raised money and invested in over 1,200 community programs across Canada, and are now one of the largest women's foundations in the world.  We take a positive approach to address root causes of the most critical issues facing women and girls.  We study and share the best ways to create long-term change and bring community organizations together for training and to learn from each other.  We carefully select and fund the programs with the strongest outcomes and regularly evaluate their work.  We have a special focus on building a community of women helping other women.  Helping women creates safer families and communities, and a more prosperous society for all.  We invest in the power of women and the dreams of girls.  For more information visit www.canadianwomen.org.  

For further inquiries, please contact:

Astrid Henninger
First Jewelry Limited

416 646 9800 ext 300


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