theFASHION: The Legend of Lady White Snake Staring Daphne Guinness | La Jolla Fashion Film Festival Winner Best Director Indrani @LJFFF #ljfff

Fashion Film is on the rise and we here at the Stylist Handbook are obsessed with fashion film. Back in July, editor in chief Devon Poer attended with understudy fashion stylist Lisa Brester and photographer Efren Beltran to the La Jolla Fashion Film Festival 2012.
To see our pictures from the event CLICK HERE!

"La Jolla Fashion Film Festival 2012 was by all accounts a spectacular success. With over 100 fashion filmmakers from around the world in attendance, the packed theater of 500 attendees was enthralled by the top 1% of fashion films produced worldwide.

From our neighbors in Hollywood to the fashion capitals of the world, we came together once again to network, attend seminars & panels, screen films, go to press receptions, pacticipate in After Parties, and win awards in 8 different categories. 

The films that made it into the final program represented some of the most brilliant and creative directors in filmmaking today. Curated from the dynamic and the exploding world of fashion film, are a glimpse of what's trending in the minds of the world's top fashion houses, designers, and stylists interpreted through the lens of their filmaking counterparts.

Recognizing the emergence of the cinematic genre to the fashion world, LJFFF features productions form established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.

Fashion cinema is revolutionizing fashion marketing, and LJFFF is at the cutting edge of it. The LJFFF combines cinema, social media, and fashion into one of the world's premiere digital fashion events. Ultimately, the goal is to go beyond previous digital barriers and limitations to create new digital distribution channels, networks and markets for the benefit of both the designers and consumer.

For media inquiries, sponsorship opportunities, advanced ticket sales, volunteer positions and press accreditation, please contact La Jolla Fashion Film Festival Producer, Fred Sweet, at"

Smashbox Digital was on hand for a photo shoot with some of the directors. They captured some really great images, check them out HERE.

Photo Credit Smashbox Digital
Winning Film and Director...

Wardrobe for the film was provided by Alexander McQueen (the film is considered a tribute to him as well), Genghis Khan, Gareth Pugh, Philip Treacy, Fred Leighton, Bess and more. 

Directors Statement: This film's pre-modern powerful heroine, so relevant today, is a reformed demoness, who’s learned to transform herself and even the elements, yet she is unable to control her emotions and animal passions consume her. This Chinese tale of metamorphosis has itself transformed dramatically through the centuries, reflecting society’s changing perspectives. Likewise, the filmmaking process has been one of transformation, an experimental labor of love, the result of a collaborative creative process with many artists, including Daphne, GK, and Markus who suggested poetry, costumes and ideas that helped bring out layers of the protagonists' character. In the current most common version of the story, she allows herself to be subjugated by the patriarchy and therefore is an idealized heroine, but I chose to redeem her, by letting her true nature win, in a cathartic resolution to the quest for endless love. Using multi-cultural post-postmodern perspectives through literary fragments, to bring out the Apolonian/Dionysian oppositions, for a meditation on obsession, identity, gender power relations, and metamorphosis through time. Bestselling author Neil Gaiman (Academy Award-nominated Coraline) suggested his poem, the Hidden Chamber, which became the film’s literary core, and brought out many layers in Lady White's character, adding a gender-bending killer edge. The actual legend traverses several centuries and lifetimes, which we fit into 8 minutes, while striving to preserve the Eastern cyclical concept of time and fate. The film is a tribute to the spirit of the late Alexander McQueen, some of whose unique art pieces are seen for the first time in this film, along with costumes created by GK Reid for the film.
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