Locations: Jimmy Au's For Men 5'8 And Under | Menswear Designer in Beverly Hills
LA PETIT GENTLEMEN'S DESIGNER DE BEVERLY HILLS
Written by: Doug Haley
As a stylish gentleman who is 5'7, and under 120 pounds, who has by the way never felt short or dis proportioned, yet I can say that finding clothes to fit suitably is never an easy task. I do believe that fit is everything but I don't have the budget to be buying high end apparel all of the time and then sending it to a tailor for even more alterations. Occasionally I find myself buying suit jackets and dress shirts inside the kids department of Brooks Brothers on Rodeo Drive (where I can buy a jacket that STILL needs to be tailored but they provide that service in house.) Of course, as with any kids purchase, the quality will never be comparable to a men's pieces. The gap between the quality is enormous, and noticeable.
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Recently, I had the pleasure of meeting the owner, Jimmy Au, and his son, Alan Au, who were gracious enough to give me a tour and walk me through their store. I was most impressed with the variety of fine jackets they had in house. Even though everything is obviously off the rack, there were many jackets I could pull off a hanger and be happy to walk out of the store with, which trust me I tried too. That never happens!
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The store always follows trends. If a particular pattern or color is trending, you will find it there. Everything they do is designed to make a man looks his best. Alan even noted that they avoid broad checks or stripes because a broader pattern will automatically shorten a man. At Jimmy Au's the devil is certainly in the details. They are the first designer clothing store exclusively for men 5'8 and under. They also focus on fabrics, patterns and styles that will visually make a man appear to be taller than he really is.
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A stand out to me was the gorgeous wall of silk ties-it was equally as impressive as visiting a Barney's or Neiman Marcus. I've never before encountered a boutique with such a stunning and diverse plethora of ties. The Wall of Ties alone is worth checking out.
And yes, for all of you stylists out there...they do allow merchandise pulls. They constantly loan and sell to ever studio and tv show you can think of. The next time you are walking around Rodeo Drive, I encourage you to head 1 block east onto Brighten, and discover a world of handsome mens wear.
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